Why the Win isn’t as good as the Journey with Jennifer Waldsmith | EU 1756 min read

June 26, 2023

Has there been a turning point in your life that made you realize things need to change?

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I am a licensed marriage and family therapist, marriage coach, course creator, retreat host, mother of 3, married for 23 years and host of the Empowered and Unapologetic podcast. 


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Why is it difficult for high achievers to celebrate themselves or their accomplishments? Have you thought about why you are a high achiever in the first place? Has there been a turning point in your life that made you realize things need to change?

In this podcast episode, I talk to Jennifer Waldsmith about reaching rock bottom and then finding the right way to the top.

Meet Jennifer Waldsmith

Jennifer, a mom of 3 started TME (The Mom Empire) as a way to make marketing services accessible to women starting their businesses from home.

She has watched it grow to be an industry competitor for creating impactful marketing strategies for female personal brands. Jennifer specializes in marketing strategy (Web2/Web3) and web design.

In her spare time, she reads strategy books (nerd alert) and kickboxes.

Connect with Jennifer on her website. Find her on Instagram, and listen to her podcast HERE.


  • What made you high-achieving?
  • Why is it difficult to celebrate?
  • Coming to terms with the hard point

What made you high-achieving?

High-achieving professionals and high-achieving people, in general, have to have a certain level of childhood trauma that they’re overcoming. It has to be less than something that pushes them over the edge into extreme substance abuse … but there’s a certain level of childhood trauma that makes them into these high-achieving people, and it’s all based on the idea that they have something to prove. (Jennifer Waldsmith)

All of the things that you are doing continuously, what is the real reason behind all of it? Are you doing everything because you want to?

Or because you feel like no one else can? Or perhaps because you don’t trust anyone else to support you because you were let down continuously in the past?

Are you perhaps continually stuck in a state of maybe trying to prove yourself, or gain validation? Do you feel “enough”?

If we felt like we were enough, then we would actually celebrate the accomplishments we’ve made. I know for a lot of high-achievers, we don’t celebrate that shit, we check the box and say, “That was awesome, next!” We don’t celebrate it … why don’t we celebrate it? Well because we feel it’s not enough. (Veronica Cisneros)

Do you tell yourself, “It will feel enough when …”?

Why is it difficult to celebrate?

Many high-achievers have a tough time celebrating their successes, their accomplishments, or themselves.

They tend to have a very high standard and critique their efforts constantly.

Even when everyone is telling them how great they’ve done, they double down more on themselves and hardly relent.

One of the ways to rectify this is to make a change in how you manage your time. You need to understand that you have to celebrate yourself and that you need to rest too.

The way I like to think about it is you have to dig yourself out of that time debt the same way that you dig yourself out of financial debt. You break it all down and look at what’s happening and then you have to find a solution – and it’s not going to be overnight. You can’t just abandon all responsibilities and change overnight because it takes years. (Jennifer Waldsmith)

You can learn how to have pauses in between your projects, how to have breaks in between your hours of work, and how to allocate and truly spend time between being alone, being with your family, and then working.

You can pull out of the all-or-nothing mentality and create a lifestyle that is both ambitious but also sustainable.

Coming to terms with the hard point

Jennifer went through a very difficult patch where she was using alcohol and cigarettes to find moments to herself in the midst of her demanding schedule.

These habits, coupled with a lack of nutrition and as a result of those poor habits, started to bring her down even further. She came to realize that this system was not working, and started making small changes.

Jennifer started diversifying her diet and exercising more regularly, which led to her seeing a big change in her capacity to work well without having to sacrifice her health.

I realized that I need to set aside an actual time to turn off my brain, if you are worried about all the things you have to do then you’re not actually resting. (Jennifer Waldsmith) 

Over time, Jennifer continued to improve and built a life that supported her while she pursued her goals.

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Meet Veronica Cisneros

Veronica Cisneros | Empowered And Unapologetic Podcast

Hello, my name is Veronica Cisneros, I am a Licensed Marriage and Family Therapist, Marriage Coach, Course Creator, Retreat Host, Mother of 3, married for 23 years, host of the Empowered and Unapologetic podcast, and owner of a group private practice called Outside The Norm Counseling.

A lot of couples struggle with setting aside intentional time to connect and communicate. They yearn for meaningful conversations that don’t lead to arguments.

1 month away from divorce, I realized I had to do something different. For years I had compromised myself to meet the needs of my husband and my child, I lost myself and was about to lose my marriage. After years of personal growth and self-reflection, I not only reclaimed my identity, and celebrated 23 years of marriage but also helped hundreds of couples transform their marriage from feeling like roommates to experiencing a deeper love.

I am on a mission to help couples reignite the fire by providing them with the skills to have the relationship they deserve.

Whether you listen to the podcast, join the free Facebook community, or do the Workshop,  you’re in the right place. Let’s do this together!

Thanks for listening!

Did you enjoy this podcast? Feel free to share this podcast on social media! You can also leave a review of the Empowered and Unapologetic Podcast on Apple Podcast {previously iTunes) and subscribe!

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I’m Veronica, your new Boss MOM Mentor with no filter and no BS. 

I'm a licensed marriage and family therapist, women’s coach, course creator, and retreat host. Married for OVER 20 years, raising three girls, and the host of the Empowered and Unapologetic podcast. 

Enough about me… 

My jam? Helping high-achieving women thrive both at home and in the hustle of work.

I've been there.

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Licensed Marriage and Family Therapist, Marriage Coach, Course Creator, Retreat Host, Mother of 3, Married for over 20 years.

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