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EU 262: Overcoming Imposter Syndrome & The Struggles We Don’t Talk About with Rashel Hariri7 min read

February 26, 2025

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Ever feel like you’re in a constant tug-of-war between your career ambitions and your family’s needs? The guilt, the imposter syndrome, the never-ending to-do list—it’s a lot. But today, we’re diving into the real talk with Rashel Hariri, founder of She’s Interesting and a marketing consultant who’s worked with powerhouse brands like McDonald’s and Shopify. Her journey from corporate to entrepreneurship is full of lessons on confidence, self-worth, and defining success on your own terms.

The Big Leap: From Corporate to CEO

Rashel spent over a decade climbing the corporate ladder, believing that stability and security were the ultimate goals. But something wasn’t sitting right.

“I was climbing a ladder that I eventually realized wasn’t even leaning against the right wall.” – Rashel Hariri

As a woman of color in corporate meetings, she saw firsthand how her ideas were sometimes ignored—until they were repeated by a male colleague. Frustration fueled her ambition to build something on her own terms, and the COVID-19 pandemic provided the clarity she needed to take the leap.

“I was so tired of putting on ‘corporate Rashel’ every day. I wanted to be myself, fully and unapologetically.” – Rashel Hariri

She quit her job and started her consulting business, building a six-figure income from scratch. But stepping away from corporate security wasn’t easy.

Imposter Syndrome: The Silent Confidence Killer

If you’ve ever felt like a fraud despite your accomplishments, you’re not alone. Imposter syndrome sneaks in at every level, making you question whether you really belong.

“No one in the room, from me to the CEO, actually knows what they’re doing. We’re all just figuring it out.” – Rashel Hariri

Rashel had to unlearn the belief that she had to be perfect before taking action. Instead, she embraced the mindset of constant learning and growth. Her advice? Challenge the voice in your head that says you’re not good enough. Confidence doesn’t come from perfection—it comes from showing up, learning, and adapting.

The Real Sacrifices Behind Success

Entrepreneurship often sells a dream of freedom, but the reality? It’s hard work. Rashel admits that in the beginning, she worked more than she did in corporate, saying yes to everything and burning herself out.

“I left my job for more balance, and then I found myself working until 10 p.m. every night. Not exactly what I planned.” – Rashel Hariri

Balancing work, relationships, and personal time takes conscious effort. Having a supportive partner helped, but it also required difficult conversations about expectations, schedules, and priorities.

The Money Talk: Why Women Need to Think Bigger

One of the biggest lessons Rashel learned? Women don’t talk about money enough. From venture capital to government grants, there are funding opportunities out there—but many women feel they have to do everything alone.

“Men talk about money all the time. Women need to have those same conversations—negotiations, investments, pricing strategies. We need to stop playing small.” – Rashel Hariri

If you’re an entrepreneur, consider how outside funding could help you scale. Build a strong pitch, talk about your business with confidence, and don’t be afraid to ask for what you need.

The Emotional Toll: Letting Go of the Need to Prove Yourself

Growing up in an immigrant family, Rashel always felt the pressure to prove she was making the right choices. That perfectionist mindset carried over into her career, making her feel like she had to have everything figured out before taking action.

“I was always trying to figure out the formula—to make sure I never failed, to make sure I had all the answers. But the truth is, no one has it all figured out.” – Rashel Hariri

The moment she let go of that pressure, things started falling into place. She encourages women to embrace the uncertainty, take risks, and trust that they are capable of figuring things out as they go.

Success on Your Terms

Entrepreneurship isn’t about replicating someone else’s formula—it’s about creating your own. Whether you’re launching a business, pivoting careers, or simply trying to show up fully in your life, success is what you define it to be.

Rashel’s journey is proof that taking risks, challenging limiting beliefs, and building a community of support can lead to incredible opportunities. If you’re battling imposter syndrome or self-doubt, remember: you are more than capable.

So, what’s stopping you from making your next big move?

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Meet Rashel Hariri

Rashel Hariri is an award-winning marketer, startup consultant, and podcaster who helps businesses around the globe define their marketing mission, strategy, and implementation. With expertise spanning consumer insights, data, content, and go-to-market strategies, she brings a wealth of experience to every project.

Known for her dynamic and engaging approach, Rashel believes that serious work doesn’t have to mean taking things too seriously. She partners with clients to take the marketing load off their shoulders while ensuring the journey is both rewarding and enjoyable. Whether it’s crafting compelling campaigns or navigating the ever-changing market landscape, she is dedicated to driving impactful results.

A go-to expert for startups looking to make a splash, Rashel has seen trends come and go and knows what it takes to help businesses find their unique voice. If you need to elevate your brand and amplify your message, Rashel is the strategist to turn to—ready to roll up her sleeves and make marketing magic happen.

Digital Coordinates:

Website: https://rashelhariri.com

LinkedIn: https://www.linkedin.com/in/rashelhariri/

Instagram: https://www.instagram.com/rashelhariri

Instagram: https://www.instagram.com/shesinterestingmedia

Podcast: https://rashelhariri.com/podcast

Meet Veronica Cisneros

As a leading authority in women’s empowerment and a fierce advocate for building strong networks, Veronica is your go-to guru for turning fears into victories, struggles into strengths, and doubts into boundless opportunities.
Licensed Marriage and Family Therapist for 10 plus years; empowering high-achieving women in business to conquer both professional heights and personal fulfillment. She doesn’t do bandaids!
Veronica has a unique approach to overcoming obstacles and smashing through the glass ceilings that loom over ambitious women. With her arsenal of practical tools, actionable strategies, and unwavering support, Veronica doesn’t just help women succeed in their careers – she helps them thrive in every facet of their lives.

But Veronica’s expertise isn’t just theoretical – it’s personal. With over 24 years of marriage, three daughters, and a soaring career, Veronica embodies the resilience and determination needed to navigate life’s challenges. As a Licensed Marriage and Family Therapist, Group Private Practice Owner, of Outside The Norm Counseling, Marriage Coach, and the voice behind the Empowered and Unapologetic podcast, Veronica effortlessly guides women to challenge themselves beyond their comfort zones.

Veronica is more than an expert – she’s a partner in transformation, turning mundane relationships into true connections. With her relatable charm and infectious humor, Veronica illuminates the path for women who refuse to settle for anything less than success in both business and relationships. Through practical tips, heartfelt anecdotes, and her trademark wit, Veronica empowers every woman to cultivate unbreakable bonds without sacrificing their ambitions.

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Thanks for listening!

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I’m Veronica, your new Boss MOM Mentor with no filter and no BS. 

I'm a licensed marriage and family therapist, women’s coach, course creator, and retreat host. Married for OVER 20 years, raising three girls, and the host of the Empowered and Unapologetic podcast. 

Enough about me… 

My jam? Helping high-achieving women thrive both at home and in the hustle of work.

I've been there.

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