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“You don’t have to stay stuck. And it’s okay to change. God, I’m not the same person I was 20 years ago.” – Rochelle Moffitt

Ladies, I’m just going to say it: If you’ve ever looked around at your life and thought, This can’t be it, then today’s episode of the Empowered and Unapologetic podcast is your permission slip to do something about it.

My guest, Rochelle Moffitt, founder of Tickled Pink – a personal brand agency, knows a thing or two about starting over. After walking away from financial security, not once but twice, and rebuilding her career from scratch as a single mom of three, she didn’t wait for anyone to come save her. She became her own damn hero.

Now, as the founder of Tickled Pink, Rochelle helps ambitious women stop playing small and start building bold, bankable personal brands. And let me tell you, this episode wasn’t just a pep talk: it was a blueprint for any woman ready to rise.

Step One: Get Brutally Honest With Yourself

It all starts with a question most of us are afraid to answer: Am I actually happy?

For Rochelle, the wake-up call came when she realized she was ticking boxes (married, career, kids) but feeling completely disconnected. “I was happy, and I was married. The two just didn’t coexist,” she said.

Been there? Me too. I once told myself I was happy because everything looked good on paper. But deep down, I was lying. Rochelle and I both had to confront some tough truths, and here’s the kicker:

“Stop putting it on other people. You can be the damn change.” – Rochelle Moffitt

Step Two: Build Your Brand (Even If You Don’t Think You Have One)

Let’s talk personal branding. And before you roll your eyes and say, “But I’m not an influencer,”—pause.

Your personal brand isn’t about followers or filters. It’s about how you show up in the world. It’s the energy you bring, the story you tell, and the value you create. It’s what people say about you when you’re not in the room.

Rochelle breaks it down with her SHINE method:

• S – Self: Get clear on what you want and what lights you up.
• H – Humans: Know who you’re here to serve.
• I – Intellectual Property: Own your ideas and how you express them.
• N – Network: Build your community intentionally—online and in real life.
• E – Excellence: Don’t half-ass it. Consistency matters.

“If you post once a week on LinkedIn, you’re in the top 1%. So stop consuming, start creating.” – Rochelle Moffitt

Step Three: Ditch the Shame. Claim Your Power.

I know what you’re thinking. But who am I to show up like that? What if I’m not qualified enough? What if I fail?

That, my friend, is imposter syndrome talking. And Rochelle’s got a finger gesture for it. (No really, she had an entire audience flip the bird to it.)

The truth is, every woman building something from scratch feels the fear. But the ones who succeed? They do it anyway.

“Confidence and momentum mean you don’t have time for imposter syndrome.” – Rochelle Moffitt

And as someone who used to believe I wasn’t ready to leave my hospital job (because “I had more to learn”), I can tell you right now: You’re ready. You’re already doing it. Don’t wait for someone else to validate your value.

Final Thought: Your Bold, Bankable Future Is Waiting

Whether you’re stuck in a job that drains you, a relationship that no longer fits, or a life that just feels off, know this: you’re not broken. You’re evolving.

Start small. Take inventory of what brings you joy, what you won’t tolerate anymore, and what’s worth fighting for. Say “no” more often. Say “yes” to you.

And when you’re ready to step into your next chapter, whether that’s launching a business, reinventing your career, or simply reclaiming your power, remember Rochelle’s words:

“Start building a life that you don’t want to run away from.”

You’ve got one life. Make it bold. Make it bankable. And whatever you do, back yourself.

Useful links:

• Join our FaceBook Page – Empowered and Unapologetic
• Follow me on Instagram
• Check out the new website! https://veronicacisneros.org/
• Outside The Norm Counseling – 951 395 3288 call to schedule an appointment today!
• 5 Things that are Killing your Marriage Free Guide available at www.veronicacisneros.org

Meet Rochelle Moffitt

Rochelle Moffitt has built her life and her career on one hard-earned truth: change is hard, but staying stuck is harder.

After navigating two divorces, walking away from financial security twice, and facing the daunting question of what now?, Rochelle realized no one was coming to save her. So, she did what bold women do: she saved herself.

With no job and everything to prove, she started from scratch—turning uncertainty into clarity and building a new career brick by brick. Today, Rochelle is the founder of Tickled Pink, a personal branding agency helping ambitious women stop playing small and start creating bold, authentic brands that open doors and build bankable futures.

But Rochelle’s work is about more than business—it’s about bravery. She knows what it means to rebuild, to pivot, to feel uncertain and still move forward. Her mission is to teach women how to turn their stories and strengths into a platform for success.

Through her agency and signature events like Sip & Share, Rochelle empowers women to step into their next chapter with confidence—helping them ask bigger questions, take bolder action, and make connections that change everything.

Her approach is real, raw, and relentlessly encouraging. Because change is coming either way. Rochelle’s only question is: Will you let it break you—or will you let it build you?

Digital Coordinates:

• https://www.tickledpink.agency
• https://www.instagram.com/rochelle.was.here/
• https://www.linkedin.com/company/tickled-pink-agency/?originalSubdomain=nz

Meet Veronica Cisneros

As a leading authority in women’s empowerment and a fierce advocate for building strong networks, Veronica is your go-to guru for turning fears into victories, struggles into strengths, and doubts into boundless opportunities.
Licensed Marriage and Family Therapist for 10 plus years; empowering high-achieving women in business to conquer both professional heights and personal fulfillment. She doesn’t do bandaids!
Veronica has a unique approach to overcoming obstacles and smashing through the glass ceilings that loom over ambitious women. With her arsenal of practical tools, actionable strategies, and unwavering support, Veronica doesn’t just help women succeed in their careers – she helps them thrive in every facet of their lives.

But Veronica’s expertise isn’t just theoretical – it’s personal. With over 24 years of marriage, three daughters, and a soaring career, Veronica embodies the resilience and determination needed to navigate life’s challenges. As a Licensed Marriage and Family Therapist, Group Private Practice Owner, of Outside The Norm Counseling, Marriage Coach, and the voice behind the Empowered and Unapologetic podcast, Veronica effortlessly guides women to challenge themselves beyond their comfort zones.

Veronica is more than an expert – she’s a partner in transformation, turning mundane relationships into true connections. With her relatable charm and infectious humor, Veronica illuminates the path for women who refuse to settle for anything less than success in both business and relationships. Through practical tips, heartfelt anecdotes, and her trademark wit, Veronica empowers every woman to cultivate unbreakable bonds without sacrificing their ambitions.

Whether you listen to the podcast, join the free Facebook community, or do the Workshop,  you’re in the right place. Let’s do this together!

Thanks for listening!

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